Trust is one of mans key decision making criteria when meeting new people for the first time. After all think about it. If you want to buy a house, buy a new computer or even decide where to mega888 take your partner for supper for that special occasion, what do you do? You ask someone for their advice. In the case of house you’ll ask lots of people from a range or agents or realtors to friends and family. And of course you are right to. It’s a big cost. It also affects your life experience. If you opt for the wrong house you’ll be reminded every time you walk up to front side door.
Why not consider those more personal experiences like dinner with your partner? Get the wrong advice and consequently pick the wrong type of restaurant for a birthday or wedding and you’ll have just wasted your money. No romantic end to the evening for you.
Casino Genie, independent online casino aggregator, recently published a survey which had some quite surprising results. The bottom line is that online casinos are losing thousands of customers every day.
Jon Hingston, Customer satisfaction Manager at Casino Genie, says, “Our survey of 2, 500 online players from over 100 online casinos demonstrates players want a more personal service. And one the key criteria of the particular personalized service is trust. Players want dependability and integrity. Sure this will cost the casinos more to manage but the upside will out weigh those costs. The survey figures show that players stick to a casino 5 times longer when customer service meets their expectation. So given this information what we now need to understand is how we can help casinos deliver this and fun experience too. inches.
Why then does trust matter so much. We talking about hard players who just want to win money right? No. Hingston tell us, “The almost all players are new to gaming. And there is huge community of people who are put off by the difficulty of the games, the language that we use is confusing and they feel out of their depth. If online casinos want to win advocates for life they need to be ‘your friend’. Behave like the friend at school who taught you the principles of baseball or English cricket without laughing at you. Then you can both enjoy the game more. inches
Of the 2, 500 online casino players that Casino Genie surveyed just over 1, 400 had been playing less than 12 months. Only 24% were loyal to at least one casino. Over 62% played at four or more casinos.
Interestingly of those players who had previously been gaming for more than 12 months, there was still a huge amount of players playing at four casinos or more, 48%. Alarmingly for online casinos 78% of these quotation poor customer service as a reason for their fickleness. Only 4% of players had found site that they were entirely loyal too. But here is the killer fact. Every one of those 100 people said that the reason they stuck with their casino was because of ‘superb customer service’. Allows you to think doesn’t it. Why isn’t my casino like that?
Not one of those 100 players played at a ‘Top 20’ casino. The miscroscopic casinos are acting smart, re-acting quicker and playing the boutique game to try and compete in this sector. And its starting to have an effect.
So let’s make contact with the trust issue. Another figure that came out of the survey. 82% of people asked said they would try a new online casino if recommended by a friend. 68% of people said that they would try a new online casino if it was ‘highly recommended’ by other players.